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SEO ADVICE - WRITING USEFUL ARTICLES THAT READERS WILL LOVE

If you think you have come across the title of this article before, it is because you may have. I have purposely copied the title from a Matt Cutts article on article content. I will explain later, but for the beginners out there, Matt Cutts is a Google employee that writes a blog on Google issues and addresses some of the little variances of advice that Google offers on how to better understand their guidelines.

I was a little disappointed by Matts article as it addressed the need to produce original article content by focussing on the niches the article should be aimed at rather than addressing the topic that I thought would be of more importance, namely the quality of content production. The last third of the article was also so stuffed with keywords starting with the keyword SEO that I doubt it would have passed most article submission services requirements that filter out articles that stuff keywords in for the sake of search engine placement…shame on you Matt, I really wouldn’t have thought it necessay for you to keyword stuff!

The main objective when it comes to article marketing is the production of quality new content on subjects on or related to, your websites purpose. The aim, if you then distrubute the article through article directories, is to have your article reproduced by other quality sites in your field, effectively gaining reputation, and ultimately a link back to your site from the publishing website which an interested reader may use to discover more about the given subject.

What article writing is not about is getting a thousand article directory links. Whilst you will not be penalised for publishing in a thousand directories, the main benefit of a wide distribution is mainly for the purpose of gaining exposure for your article so that webmasters looking for high quality content will find your article. As with most things internet related, exposure is king, so article distribution services have there place but if you expect an instant SERPs boost from just the links back from the directories themselves, you will find that only a portion of the reproduced copies of your articles will be taken into account. If however your article is subsequently reproduced by a website in your niche that has a good reputation, ( I think Page rank is still considered a measure of value by most people) then your website will gain points for each article copy found on each valued site.

I recently had a discussion on a forum about quality over quantity. The premise of my opponent was, that you can get articles written for you these days for about $5 a time for a 500 word piece. So why should he pay my charges that were, ( and still are) considerably higher. I tried to explain through that well known saying, that, as with most things in life, ” You get what you pay for” and that whilst his $5 articles may well be written in perfectly good English and be focussed on the subject in hand, he would find that they failed to meet the one criterea that is most paramount when publishing the content. They had nothing to say.

By this I mean that they were ultimately generic using terms and phrases around the issue of the subject matter, but with no comment or opinion on it. For $5 I would not expect any less. If my premise is correct though, that article content should engage the audience first and foremost, these generic unique pieces are destined to sit at the back of the article directory bus, never to be reproduced or read and therefore ultimately of no value.

Writing good quality copy is a professional skill and one that should not be confused with a fifth grade comprehension exercise. If you want your article and therefore your website to be taken seriously, you should treat your article marketing with the respect that you give to your own reading material. Are you a Times reader or a Sun reader. More importantly, what sort of readers are the people you are ultimately trying to attract to your site?

Finally coming back to the title of this article. I copied the title for the article from Matt Cutts article of the same name for one of the reasons that Matt gave in his piece. he said “any time you look for an answer or some information and can’t find it, that should strike you as an opportunity.”

As I felt he had failed to address the more important issue in his article I reproduced the title so that searchers may discover the additional information from this piece which hopefully will sit close enough to Matts article in the Search Engine rankings, filling the void of information that Matt so kindly left open, and sending you to my site for more information…or better still..a commission!

Written by N Ebsworth, Author and owner of OMDN

Over Supply Of Apartments Puts Strain On Javea Property

Javea on the Costa Blanca is suffering from the same malaise that is prevelant in property markets across the globe. Following the credit and housing slump in the USA, confidence in property markets that had been rising for years came down to earth with a thud.

The problems in the Spanish property market have been further exacerbated by the dependancy on sales on the Uk market which has seen an unprecedented spell of nearly ten years of rising property values. As confidence hits hard in the UK, so it was reflected in the buying habits of those UK citizens looking to buy a property in the Sun.

Javea, nestled at the northern end of the Costa Blanca on the eastern coast of Spain, has long been a popular holiday and retirement resort for UK ex-patriates as well as many other European Nationalities. Its diversity between the narrow streets of the old town and port and the more conventional holiday atmosphere of the arenal beach has always meant that Javea had a while appeal.

In recent years, development of Apartment Urbanisations between Javea port and the Arenal has created a new holiday village with row upon row of new apartment buildings set to cater for the increasing demand in property investment.

Herein lies the problem. With the sudden downturn in demand for Javea property, Javea has been left with an over abundance of new apartments in a market struggling to find buyers. many agents are see-ing buyers come and go without making a commitment to purchase as the majority sit on the fence waiting to see how far the market will fall.

As with most investment vehicles this can be a dangerous game to play. It is only necessary to look at the trading patterns of the individual investor on the stock market to discover that most individual investors waiting for a market to turn get left behind and miss out on the best opportunities.

The reason that institutional investors continue to buy in a falling market is that they buy on the basis of inherent value rather than a simple market trend. For the discerning investor, this should also ring true when considering a property investment.

If the underlying deal on a property purchase is of good solid value then it will buck the short term trend and provide above average returns in the medium to long term.

Whilst apartments in javea are currently in over supply, this should be seen as an opportunity rather than negative. Whilst the need to be discerning is more necessary than ever, those that look to find the value within the market will be tomorrows investment winners.

Why Casual Games Have Been Popular

Casual games have been very popular in the recent years. In this article, you’ll learn why casual games are so hot right now.1. Casual games are easy to play. Anyone can learn to play in just a few minutes. The gameplay is designed for anyone can play with minimal learning curve.
2. You can play in short bursts, during work breaks or, in the case of portable and cell phone games, on public transportation
3. You can try before you buy. Most games offer 60-minute free trial of gameplay. There’re many sites that offer free computer game downloads on the internet.
4. New games are launched every day. There’s no limit of how many games you can play.
5. 2D, abstract graphics that require low computer specification
6. While hard-core games are geared more toward men, casual games are designed for both men and women.
Hawaii Vacations on Oahu Island
Hawaii is a great place to start your family vacation. Most flights fly directly to Honolulu from the U.S. mainland. Your Hawaii vacations will be very convenient and cost-saving with public infrastructure on the island of Oahu. Oahu has the best public transportation among all Hawaiian Islands. You can travel around the island by a bus. Oahu is the only island that has reliable, cheap, and island-wide bus system. It is possible to explore the island without having to rent a car.
There are shopping malls, restaurants, bars, museums, zoo, and beaches around Waikiki area. You can walk from your hotel to Waikiki Beach within minutes. You can walk to Waikiki Aquarium to see the Hawaii’s underwater world. You will not only get fun but also some knowledge too.
If you are still have some energy left, let’s go to Diamond Head Crater. This is the most famous landmark of Oahu. Expect to spend 2 to 3 hours climbing the crater. Once you reach the top of the crater, you will see a very stunning view of Honolulu and Waikiki area.
There are many more attractions to see during your Hawaii vacation. ALOHA welcome to Hawaii.

Fed Rate Cut Leaves Little For Homeowners To Smile About

The Federal Reserve cut interest rates by three-quarters of a percentage point yesterday as part of another attempt to hold up the financial institutions on Wall Street from further speculation worries. The stock market took some confidence from the move and posted the largest one day gain on the Dow Jones index for quite some time. But as far as struggling home-owners are concerned, the rate cut has done little to ease pressure on their burden. In fact, by cutting interest rates and further weakening the dollar, the Fed had invited higher oil prices, increasing energy and transport costs at a time when most households are already feeling the pinch.

The rate cut which is the third in as many weeks follows the collapse of Bear Stearns, who were eventually bailed out and purchased by JP Morgan for the sum of $2 a share. Bear Stearns had been trading a year ago at nearly $150 dollars a share and fell victim to a run on their shares following rumours over their exposure to the sub-prime mortgage market and the extent of the losses they may have suffered.

The positives from this story are that the Federal Reserve was able to move quickly to back the takeover, helping to minimize the loss of confidence in the general banking sector. The negatives however, which will effect more on the average blue collar worker in America through the imported inflation that the lower dollar will bring, seems to reflect more on the political view of the current administration, who will bend over backwards to prop up the corporations at the expense of the man in the street.

And when your stoic republican points towards the tax rebate that is about to be delivered to every household, as an indication of what the government is doing for the average American in this time of need, don’t be fooled. The maximum $800 dollars rebate is more of a cynical move to help prop up the employment market before a presidential election than it is designed to combat higher gas, food and energy costs.

If the administration wanted to do more to help those affected by the current mortgage crisis they could start by suspending the ability of the banks to foreclose on homeowners by auto-computer programs. A large problem with the mortgage lenders at the moment is that they have out-sourced their administration to companies who are ill equipped or poorly trained to deal with the problems that are arising. These outsourcing companies never foresaw the numbers of cases that they would be dealing with and computerised most of their procedures to cut costs. What has resulted is computerised foreclosure, without consultation and where consultation occurs, it may already be too late to achieve a positive result.

If each case was required to be reviewed independently, it could be determined whether it was sold incorrectly to begin with and where possible it could be re-written so that those home-owners who were never going to be able to afford the true cost and were effectively swindled, could refinance under terms they may allow them to keep their home. This would, of course, create a back-up of cases, but this effective delay in foreclosing on peoples homes maybe the delay required to unravel the truths behind the companies that made billions of dollars profit from those who could least afford it.

About the Author

Neil Ebsworth is the founder of AMLASpain, the MLS for properties in Spain and with a home for sale in Mount Pleasant SC real estate in the US is keen observer of US Real Estate trends - See Option One Mortgage