If you are doing internet marketing, most likely you have heard about WordPress. It is considered as the most powerful blog marketing platform. If you are marketing and selling products or services online, WordPress can serve as your best marketing platform on the Internet.You can use WordPress to build your site without you having to learn any programming language like HTML, PHP or CSS. And the best thing is that you can use it for free. It also comes with thousands of free templates in any niche that you can imagine. You can literally set up your WordPress blog with a professional looking template in just 10 minutes.Well, seeting up your blog marketing platform using WordPress is perhaps the easiest part. The hard part comes next…The hard part is to create and optimize your marketing content. If you want to sell your products or services online, you need to create content that can attract visitors. To do this, you need to optimize your blog.Here are some tips to help you optimize your blog so that it can rank highly on the search engines:1. Buy a keyword rich domain. Keyword rich domain is a domain that has your keyword in it. For example: “howtomakemoneyfromhome.com” is a keyword rich domain. And the keyword here is “how to make money from home”. The search engines will rank your site highly if you use the exact keyword in your domain name.2. Permalinks:You need to be sure that you are using permalinks on your WordPress site. By default your WordPress software contains web URL’s which contain question marks and numbers inside of them. These links are hard for the search engine web crawlers to attach themselves to. As a result your site will not be indexed as fast as it would normally be. WordPress also, however, does offer you the opportunity to create custom URL’s for both your permalinks and archives. You will be able to find this option under your Administration panel. All you will have to do is to choose the options panel then click on permalinks. 3. Titles:In the permalinks section of your WordPress marketing software you have the option of date and name based. This option will place the year, month, date, and post title in your URL. For the SEO webcrawlers it is best to have the site of your site appear in the front of this URL. So instead of using the basic URL you should choose the custom URL and create a link that has your site name appearing first. 4. Tags:Tags are a great addition to your site on a SEO standpoint. They will enable the search engines web crawlers’ crawl through your site more easily and also it will allow you to create specific pages for your tags and keywords. You can also install the Ultimate Tag Warrior for your WordPress. 5. Page Titles:This is perhaps the most important component in an optimized webpage. Make sure you put your targeted keyword as your page title. 6. Post Titles:This is also important for highly optimized blog. Same as the page title above, make sure you put your keyword in the post title as well. However, you can provide more information or words in the post title.7. Google Sitemaps:This is a free but very powerful plugin you must install in your WordPress blog. This plugin can help your WordPress site get found and indexed by Google easily.8. Backlinks:A backlink is basically a link from other sites to your site. Google treat backlink as a vote. If a site is pointing to your site, you have a vote. The more votes or links you have, the more powerful is your site. And Google will give good ranking to site that have many quality backlinks. There are many ways to get backlinks to your site. It is beyond the scope of this article to discuss them. But I will share with you one backlinking method that is very powerful and free. All you need is to write articles and submit to high page rank sites like Ezinearticles, Hubpages, Squidoo, and other Web 2.0 sites.I have shared with you a lot of tips on how to optimize your WordPress blog. I hope you find them useful.
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