What The Duplicate Content Penalty Really Is.

Every silly SEO expert likes to give their weird advice about duplicate content.  They claim the penalty is a “myth”.  They refer to Google’s Webmaster Blog as though Google is going to tell you the truth about how to manipulate your way into the top search results.  That just doesn’t make any sense to me at all.

More importantly, Google is directly referring to something that doesn’t effect most of us.

Google discusses how to deal with duplicate content on your site in their blog post about it.  For people that make their money through Adsense, this is relevant.

What about everyone else?

What about content marketers that syndicate videos, articles, press releases, and blog posts?

Their blog post doesn’t apply to us directly and they don’t discuss our main concerns at all.

Unless you use Adsense for your money, it’s a waste of time to even read it.

Instead, read this post and apply what it teaches to your content marketing efforts.

Here’s the truth about the duplicate content penalty.

Google will give you credit for the first 2 or 3 times it finds your content if it’s no different from the other versions it finds.

This means that you can submit an article to 300 directories and you’ll get credit for 3 or 4 of them.  After that, you get no credit at all.

The links pointing to your website won’t count.

The amount of times it’s been reposted and syndicated don’t count.

Spinning your content solves this problem, bust nearly all content spinners do it wrong.

All popular content spinners do it wrong and there’s a much better way.

It’s time to solve this once and for all.  NOW.

The Problem And The Solution.

When putting out an article, you’ll get credit for the first few Google finds.

This is what happens when you submit an article or other type of content.  Google knows that the others are there.  In fact, it even indexes them.

It just never shows them for the search results of the keyword you target.

To see it, search for the title of one of your articles like this: “your title here”.  By putting quotes around the title, you’re telling Google to only provide results that have that exact phrase in the exact order that you ask for it.

You’ll find from a few dozen to hundreds of times that Google has found your article.  Yet, It shows only the ones that have the most authority when someone searches the keyword term you’ve targeted.

Here’s how to fix the problem.

Spin the text for all of your content.

By spinning your content the right way, Google doesn’t see duplicates.  It sees a lot of original content.

That gives you better results, more backlinks, and most importantly, it gives you what article marketing is supposed to give you in the first place – measurable results for your efforts.

The whole idea of article marketing is to get your content put out by others for more links and traffic.

An article syndicated through a single directory should get picked up at least a few times.  If you spin your content the right way, that should happen for many of the directories and you’ll get credit for the first few times your article is picked up by sites, on top of the credit you get from the directory posting.

This is MUCH better than simply submitting a single article to dozens or hundreds of directories to only get credit for 3 or 4 of them.

Here are 2 key benefits of spinning your content (not just articles)

1.  More results with less work.

2.  Target more than one keyword term with one idea or marketing angle.

Getting results is the reason we spend time writing content, blogging, creating videos, etc…

Why would anyone be satisfied with 3 or 4 backlinks from a great article?

The ability to target more than one keyword term with a piece of content is amazing and the results are, too.

With a single video, I targeted 5 keyword phrases and ranked in the top 3 for 3 of them within 4 hours.  That is a measurable result!

Most Content Spinners Do It Wrong.

Spinning software the way most programs do it will limit your results.

Nearly all of them are based upon the idea of spinning individual words or phrases inside your content to make it appear different.

The more automated they are, the less readable your content ends up.

They pull words from a Thesaurus to replace your original words.

Yet, software is not smart enough to use proper grammar rules and makes you look silly.

The English language is extremely complicated.  There is no software that can do this correctly.

Semi-automated ones take a lot of time to find words to replace yours.

The Spin Wizard Content Spinner addresses this.

The solution was to have the core spinning function be based upon sentences, with word and phrase spinning added in to make content more unique.

All you do is rewrite what you’ve said in a different way.

It’s far easier to restructure a sentence then it is to change every word in your content.

Google Is Not As Smart As Most People Think!

In 2006, I announced the death of the link exchange.

The funny thing is that just a few months ago, I found a very competitive keyword being dominated through link exchanges as one of their core link building method.

If you do a search for “Make Money Online”, you’ll find a Blogger blog at #1.

On the bottom, you’ll find people they trade links with.  Their “blogroll” has more link exchanges listed.

I couldn’t believe it.

Link exchanges don’t work well, but they do still work.

The point in telling you this is that Google is not as smart as most of us think.

Everyone worries about them figuring out what we’re doing.

We all give them far too much credit.

Win With Duplicate Content.

Calling it a duplicate content penalty is not exactly right.  It’s not a penalty, it’s just Google’s way of ranking sites.

Google picks the most relevant version.

The first thing it will do is give positioning to the sites with the most authority.  Sites like EzineArticles, ArticlesBase, YouTube, Viddler, PrWeb, Webwire, Squidoo, and Hubpages have a very high level of authority and you’ll find them ranking for longer keyword phrases very easily.

You should also build links to all of your content.  Blog posts, RSS, social bookmarks… These are good ways to link to your content.

This doesn’t just apply to content you put out, but to duplicate websites or web pages.  By building links to them, you can outrank the original site.  This shows Google that you’re the authority.

Spinning the content also helps.  If you do that, there’s no issue with it being a duplicate.

The Spin Wizard is available through Traffic Magnet and Link Wheel and it’s the only content spinner online that gives you the ability to spin by sentence and individual keywords or keyword phrases.  It is also the only one that gives you the ability to spin the text associated with numerous types of content:  Videos, Articles, Press Releases, Podcasts, RSS, Social Bookmarks, Classified Ads, and Web Directories.

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