Develop specific measures to achieve the goal – profit.

From the above it follows that the strategic planning for sustainable profit – is the development of specific measures (program) to achieve the overriding goal – profit that satisfies the interests of owners (owners) of the enterprise.

Planning strategy of sustainable earnings is focused on:

the most important goal;

key policies (basic methods and ways of achieving the goal);

main field of competition (industry and a number of related industries).

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To implement the strategy (getting stable profit in the long term) held:

formation and resource mobilization for the individual components of the strategy;

their correct timing;

control of sources of capital.

Strategic planning for sustained profit should include the following phases:

1. Defining the company’s mission:
a) “Business card company;
b) the state of the industry in which the enterprise operates;
a) The mission of the enterprise.

2. Strategic analysis:
a) An analysis of the environment (competitor analysis);
b) analysis of the internal environment (the strategic position of the company, marketing strategy, human resources, finance companies, the profits of the enterprise).
3. Formulation of objectives, policy development (development of methods and ways of achieving the goal).
4. Implementation of the strategy: building “objectives tree”, feedback and control.